Page 203 - SST Class 07

E. Answer in one word or phrase :
1. What are the different mass means of information called?

2. Write any one agency which uses the media.
3. Why is a public opinion important in a democracy?
4. What is the result of restrictions on the media?
5. For what purpose are social advertisements given?
6. Under what law can we seek information from any government department?

F. Answer the questions in brief :
1. How are media and democracy closely related?
2. Discuss the formation of public opinion.

3. Why is prejudiced information given by the media?
4. What is the difference between commercial and social advertisements?
5. What is the difference between political and institutional advertisements?
6. How has the Right to Information Act, 2005 helped to curb corruption in government departments?

G. Answer the questions in detail :
1. What is Right to Information? Why do you think it is important?
2. What are the chief functions of the media?

3. How important is the media for us?
4. How do the media shape public opinion?
5. What are the things that the media should keep in mind to be ethical and accountable?
6. What did Napolean Bonaparte say about newspaper? Explain.

1. What should be the consequences if the media did not perform its role responsibly?
2. How do advertisements convince people to purchase products?

Brands
In advertising, the word brand is the identity of a specific product or service. Effective advertising helps
to promote the demand for a product and liking for a special brand. It gives fame and build trust for the
brand.

One kind of product may have several brands. Each brand advertises its product in the best possible
manner to win over the buyers. Once a brand is well established in the market, it does not need
advertising in a large scale. It is known as brand franchise. Sometimes a brand becomes so popular that
it describes the whole category of the products such as colgate, sunmica or surf.
A brand that is distributed and sold in one country or region is called a local brand. While a brand that is
known in many countries is known as international brand.

Understanding Media
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