Page 198 - SST Class 07

quality control, research and development. They
consumerism. At times, they tend to form an
opinion for a need which, in fact, is not at all create a good public image of a company.
necessary. The new models of things are launched Quiz Time
with such new features which a common person Classify these examples into three categories—
hardly needs, but such a feature is so advertised as
a consumer tends to buy it discarding the old product, service advertising and public service
model already with him. advertising :
1. Potato chips __________________
Social Advertisements
2. Soft drinks __________________
The chief purpose behind a social advertisement is
to bring to the fore some important social issues, 3. Detergent powder __________________
such as eradication of an evil practice. Social 4. Water conservation __________________
advertising has resulted in forming a favourable
5. Energy drinks __________________
public opinion for many social causes, such as
communal harmony, national integration, pulse 6. Shampoo __________________
polio programmes, literacy programmes, welfare 7. Laptop __________________
of the girl child, assistance to disaster victims,
eradication of dowry custom etc. 8. Insurance __________________
9. Cars __________________
10. Pollution control __________________

11. Save fuel __________________
12. Airlines __________________

Impact of Advertising
Advertising has both positive and negative impacts
on the consumers. Advertising helps increasing the
A pulse polio advertisement demand for products and services. For the
Political Advertising consumers, advertising is beneficial as different
companies selling the same product offer various
Political parties and leaders also use the medium
discounts or gifts to increase their sales. For
of advertising to inform people about their example a brand of shampoo may give something
manifestos, achievements and agendas, especially free with it. In such cases, customers are benefited.
around the time of elections. They may take out
Consumers are made aware of products, their
these advertisements in newspapers, magazines, prices and the positive points through advertising.
television channels, posters, They are able to make the right choice and buy the
handbills etc. Such advertisement
best product at the right price.
usually serve to promote political
parties or leaders and give reason Social and institutional advertising help the
why people must vote for them. consumers to know more about the activities of
various charitable as well as corporate
Institutional Advertising
organisations. People also get to know about
Institutional advertising focuses on the social work various welfare measures taken by the
done by a particular company government, through social advertisements.
and how it sponsors sports and On the other hand, advertising has some
cultural events. The
potentially harmful aspects too. Many
advertisements tell the public
advertisements do deceitful propaganda about
how the organisation works for
their products to increase their sales. Sometimes
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