Page 211 - SST Class 07

Daily or Weekly Markets restaurants with other business establishments.
The goods available here are highly expensive as
An important feature of India’s towns and villages
they are promoted by advertising and claim better
are daily or weekly markets. Daily markets are
held everyday at a fixed place. Weekly markets quality still, people like to visit these places
frequently. As one can shop all kinds of goods
are held at a place on certain day(s) of the week.
In this, different sellers gather at one point and here branded as well as non-branded in clean and
erect their stalls. Generally, these places are near pollution free environment.
some neighbourhoods. At some places, these
weekly markets are called painths . The CHAIN OF SUPPLY
shopkeepers involved in weekly markets hold Markets are important intermediaries which make
weekly markets at different places throughout the us available different articles. They procure it from
week; for example, they hold a market at Subhash producers/growers/manufacturers and supply to
Nagar on Monday, at Shastri Nagar on Tuesday, consumers. The chain of supply for a commodity
and so on. These markets are very important for depends on its nature, distance and number of
the people living in areas located faraway from consumers.
main cities, such as villages.
Growers and consumers may be in direct contact
Just Think! with each other in certain articles, like grains. You
may have seen that many farmers sell their
products directly to consumers; they load grains,
Why do people like to visit these weekly markets vegetables or fruits in
instead they have retail shops in their their carts and stand here
neighbourhood markets?
and there in the market.
Temporary or Permanent Markets This happens during the
harvest season. Many
A temporary market comprises of shops with
temporary structures. We can find this type of people prefer to visit
villages to buy grains in
market in many wholesale A hawker selling
market, such as in a Subzi bulk for the whole year. mangoes on a cart
Mandi, where the sellers On the other hand, the chain of supply may be
gather with their products. very long for an article which is produced a long
Nonetheless, the place for way off. For example, condiments are grown in
each seller is generally South India but consumed all over India. In this
earmarked even in a A khokha case, the chain of supply will be long, because it
temporary market. will not be possible for growers to contact
consumers directly. In this case, they will sell their
On the other hand, a permanent market has shops
products to a wholesaler in the local area, who
with permanent structures. Generally, permanent
markets are held daily. will transport these products to another
wholesaler in the distant place. This wholesaler
Shopping Complex and Malls will, in turn, sell these products to retailers, from
Shopping complexes and whom consumers can buy.
malls are found in urban Some companies access
establishments. They are consumers directly. These
multi-storeyed and air companies have their
conditioned buildings. agents who contact
Shopping malls are large different consumers, such
complexes which have a as Amway, Modicare etc.
variety of retail stores, Some companies have
Shopping mall A Maruti car showroom
Market Around Us
211